Addressing the concerns of many webmasters who find that Google sometimes show alternative titles in the organic search results, Google’s Pierre Far has given an explanation.
While we all know that Google often changes the snippet or description of a site in the search results, what many of us don’t know is that Google will often change the Title without notice. Read the rest of this entry »
Google Flip-flops on Page Layout
In: Social Media
25 Jan 2012
Google’s new page layout algorithm update may force many Web workers to reconsider from where exactly they will receive their next check. The change essentially analyzes the layout of a webpage and the amount of content immediately visible to a user.
If you’ve been relying on ad revenue from placements that make it harder for users to find content, then you had better pay attention: Read the rest of this entry »
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- Tags: Social Media
Google’s social network hasn’t provided Facebook with the competition that many thought it would when Google+ was first announced, but its importance as a social media avenue towards Web success cannot be denied. Fortunately, some best practices have begun to emerge in recent months.
Below are some of the strategies that may give your Web enterprise an advantage over the competition when utilizing Google+, which should be a priority for any online company that is not yet doing so. Read the rest of this entry »
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- Tags: SEO, Social Media
30 Recent Google Search Quality Changes
23 Jan 2012Google recently produced a list of updates and improvements they made to their search in the month of December 2011 and its well worth a quick scan for anyone who is serious about their website’s Google ranking.
The list contains 30 improvements and the associated codenames with a sneak peak into how the company comes up with the unique internal codenames for each improvement made that makes it easier for them and us to talk refer and remember them individually.
The December list includes: Read the rest of this entry »
Google Caught Accepting Illegal AdWords Campaigns
In: Web Marketing
23 Jan 2012A recent report by BBC has revealed that Google UK is facing some serious allegations of running ads for illegal Olympic ticket resellers.
The issue was first bought to light by a customer who tried purchasing tickets for the upcoming London Olympics 2012 event.
The actual story as told by the customer (Liz):
Me and my sisters decided to club together to buy our mum and dad some Olympic tickets, so we typed into Google ‘Olympic tickets’ and at the very, very top of the page was a link to a company called LiveOlympicTickets. Read the rest of this entry »
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- Tags: Web Marketing
Barely a few hours after Google unveiled ‘Search Plus Your World’ micro-blogging site, Twitter, voiced its disapproval publicly saying that these changes were “bad” for both consumers and web publishers.
Twitter said that Google’s recent updates will make it tougher for people to find the breaking news that was being shared by its users only on the micro-blogging portal till now. Read the rest of this entry »
The 2012 Successful Website Checklist
In: Web Marketing
23 Jan 2012Yep…it’s a new year, and everyone’s made their resolutions…
If you’re like many business owners, you’ve probably committed to improving your web presence in 2012 …and why wouldn’t you – it’s promising to be bigger and better online than ever before…
So to help you kick start your online resolutions – here’s a quick little check list to ensure your website’s more successful in 2012. Read the rest of this entry »
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- Tags: Web Marketing
Top 20 Social Media Do’s and Don’ts
In: Social Media
23 Jan 2012
If you’re business isn’t on Facebook and Twitter, then this post isn’t for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
For all those readers who do have a social media presence for their businesses I know how hard it can be to maintain this presence, so I wanted to share some advice to help you out. Read the rest of this entry »
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- Tags: Social Media
When you have an internet site or even better, a web business built about that website, you definitely want it to get ranking at the top of your search results pertaining to whatever search phrases you are targeting. But all web marketers know that it isn’t an easy task. For this reason there are so many search engine optimization tools along with automated solutions being offered right and left because of the sheer complexity of accomplishing seo on your own. But the smartest choice still continues to be in hiring an seo business. And you can usually start by seeking an seo quote from them. Read the rest of this entry »
The Explosion of the Mobile Web… Is Your Website Ready? – A SPN Exclusive Article
In: Web Design
4 Jan 2012
Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop. Today, it’s just as likely that you are reading this article on a smartphone or tablet computer. So what’s changed, what happened? The mobile web happened, that’s what – and the Internet will never be the same. So, what’s the mobile web? Read the rest of this entry »
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- Tags: Web Design
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- How Google Chooses Your Title Tag for Search Results
- Google Flip-flops on Page Layout
- How Your Business Can Get an A+ on Google+
- 30 Recent Google Search Quality Changes
- Google Caught Accepting Illegal AdWords Campaigns
- Google Launches “Search Plus Your World” and Twitter Isn’t Happy About It
- The 2012 Successful Website Checklist
- Top 20 Social Media Do’s and Don’ts
- Important Questions to Ask Your SEO Company
- The Explosion of the Mobile Web… Is Your Website Ready? – A SPN Exclusive Article