A Beginner’s Guide To Website Copywriting
27 Jul 2010When writing for the Web, writers should always keep one analogy in mind: the Internet is a jungle and Web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of Internet users only scan websites in their quest to find useful information as quick as possible. According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web. Read the rest of this entry »
Crafting a Social Media Plan – Even If It Is Off Target
In: Social Media
27 Jul 2010
There has been much speculation about why Ben & Jerry’s decided to forgo e-mail marketing in favor of a pure social media marketing approach. For the most part, marketers are scratching their heads over it. One possible reason, suggests Charles Nicholls of SeeWhy in a blog post is that Ben and Jerry’s probably cannot directly correlate conversion rates from an e-mail campaign. “Unlike ecommerce sites, where email is the number one tool of choice for driving high quality traffic to an e-commerce website, Ben and Jerry’s don’t sell on line – the ice cream would melt.” In other words, a conversion for Ben and Jerry’s is an in-store purchase. “While you can certainly measure the use of promotion codes and vouchers in-store, it’s hard to gauge the footfall impact from an email campaign.” Read the rest of this entry »
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- Tags: Social Media, Web Marketing
Your website is your company’s calling card on the internet so you need to have one you’re proud of and does the job it’s meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here’s how you do it. Read the rest of this entry »
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- Tags: Web Design
If you need to learn how to make your website get the rankings that you need and help to attract more people, you need to learn what works and know how to use it. Search engine optimisation is key if you want to create a website that is going to succeed online and that is going to help you improve your business. Anyone who has a website is always looking for better ways to design the website, provide the content for the website and to market the website. But all of these things can be a lot easier if you use the right tools that you need. These tools are what you can find when you start using search engine optimisation. Read the rest of this entry »
Search Optimization in the Mobile Age
26 Jul 2010As more consumers use their mobile phones for Internet access, the question for businesses that want to get noticed online is what does this mean for search? Instead of using traditional search engines, many mobile Internet users are turning to specialized apps that help them find what they’re looking for.
Is your business trying to reach potential customers who search for information online? Of course it is. Read the rest of this entry »
Websites with excessive advertisement pop ups are likely to distract surfers. Photo/JAMES NJUGUNA Read the rest of this entry »
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- Tags: Web Design
Four Social Media Secrets
In: Social Media
26 Jul 2010Four Worthwhile Ways to Successfully Leverage Social Media
According to a recent study on social media and dating behavior, more than one in six marriages over the past three years were the result of relationships begun online.
In 2010, the rising popularity of social networks like Facebook, YouTube, and Twitter simply cannot be ignored. When people are turning to the Internet to find their soul mates, you can rest assured they are looking online for everything else – from their next pair of Oakley’s to their new optometrist – and if you are a business seeking customers, you are well-advised to look online, too. Read the rest of this entry »
hosted exchange email
In: Web Hosting
26 Jul 2010Exchange Hosting is Providing Peace of Mind For Business Owners
When it comes to running a business in today’s age, you need all of the advances in technology that are available to you. Exchange hosting is something that all businesses should opt to use. Exchange hosting keeps you connected with your employees as well as your clients all over a secure internet server. Read the rest of this entry »
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- A Beginner’s Guide To Website Copywriting
- How to start your Social Media Marketing Campaign? Listen at the buzz
- Crafting a Social Media Plan – Even If It Is Off Target
- Web Design Companies – How to Choose the Right One for your Business
- Learning How Search Engine Optimization Can Work for You
- Search Optimization in the Mobile Age
- What differentiates an attractive website from a repulsive one?
- Social Media Marketing an Hour a Day
- Four Social Media Secrets
- hosted exchange email